Conrad launched her clothing line at the boutique Intuition in Los Angeles.
Conrad's clothing line is not for the frugal as it is very high-priced. The Whitney Dress, named after her friend and co-star on "The Hills" Whitney Port, is selling for $170.
Most of the tank tops range at about $75, while t-shirts average at around $100.
The collection will be featured in the Mercedes Benz Fashion Week at Smashbox Studios in Manhattan's Bryant Park, which takes place from March 9-13.
The Lauren Conrad Collection is available on her website, http://laurenconrad.seenon.com/.