Friday, 14 March 2008

Lauren Conrad Debuts At Fashion Week

[AllHeadlineNews.com] - Lauren Conrad, reality star of the MTV show 'The Hills' premiered her new fashion line on Tuesday. The star and newly budding fashion designer made her debut at Mercedes Benz L.A. Fashion Show.

Conrad says that she hopes her designing debut will blossom into a long-term career. "This is something I want to continue to do, long after the show ends. The clothes really fit my personality. I like comfortable, beachy clothes that can also be dressed up, too."

Conrad's show featured about 30 different looks for a 10-piece collection that will be available in September. The collection featured sleek wraps, strapless dresses and accessories like berets and leather gloves. The Lauren Conrad Collection will only be available online at ShopLaurenConrad.com.

Conrad knows she is new to the industry, "Right now, I'm just trying to build up the brand and build up the image," she said. "The real test will be whether women out there who will buy my clothes."

If all goes as planned, Conrad will release a 44 piece Spring collection that includes tank tops, blouses and dresses.

Conrad, 22, is currently attending the Fashion Institute of Design and Merchandising in Los Angeles, while filming her reality show 'The Hills.'

Monday, 10 March 2008

Lauren On Her Career: "It's Bittersweet"

[FemaleFirst.co.uk] - Nicky Hilton, The Pussycat Dolls and Lauren Conrad are set to be the stars of LA Fashion Week causing anger among the real designers.

"Sure, every celebrity and his brother wants to be a fashion designer," said veteran designer Sue Wong to Canadian Press.

"It's not like anybody can pick it up and do it. It's a science. You need to know fit and construction," adds Wong who has been working in the industry since 1968 but won't be showing her Fall 2008 collection at LA Fashion Week this year.

Wong is joined by Kevan Hall and Ed Hardy who will also be absent from Culver City's Smashbox photo studios next week.

The Hills star Lauren Conrad disagrees with Wong's opinion on celebrities cashing in on their fame by trying their hand at designing.

"I think my involvement in reality television has played a bittersweet role in my career," Conrad said to The Associated Press. "If I wasn't on TV I wouldn't have my line, but because I'm on TV people don't take me seriously."

"People in the entertainment industry try to capitalize on their 15 minutes in every way possible," she continued. "The difference is I want a line that lasts longer than 15 minutes. It's what I've always wanted to do and what I hope to continue with when I'm done with entertainment," she adds.

What do you think? Should celebrities be taken seriously as designers? Or are they just cashing in on their fame?

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